In addition, the site’s reblog feature played a huge part in content and ideas being transformed, remixed and reinterpreted-the central concept of memes. “I only ever consumed Tumblr content passively, but I primarily recall it as the vehicle through which memes-which I was familiar with as a trawler of message boards since my parents got us dial-up internet in the sixth grade-became a mainstream medium,” writes Victor Luckerson of The Ringer. With an audience just small enough to feel like they were the only ones in on the joke and one large enough to cater to, memes, and the creation of them, started to become more accessible. A lot of meme content on Tumblr was ripped directly from the aforementioned original sources, and thus reached a wider audience.Īccounts dedicated solely to the posting of memes were created and accumulated mass followings, a practice that would come into play with the rise of Facebook and Twitter accounts later on. With Tumblr’s emergence as a social media platform also came memes’ rise to the mainstream. Evolving from basic image edits made to make people laugh into rhetorical devices capable of disseminating information to millions of people, memes have established themselves as one of the most important mediums today. As more and more time is spent online, memes have become the perfect vehicle for facilitating information, humor, and opinion.
The rise of the meme in popular culture coincides with the increased presence of the internet and social media in people’s lives. They can take something as innocent as children’s show Arthur and meme the images into something that results in a reprimand from the series’ creators, or mock the entire concept of owning AirPods. Today, they’re part of everyday social media interaction, used and shared and consumed every minute. Once upon a time, memes were just thought to be the weird pictures that parts of the internet made to entertain themselves. Anything can become a meme-even people, and if you’re really lucky, becoming a meme can turn you into a celebrity. Whether they’re being shared by your favorite rapper, family member, or politician, memes have permeated pop culture in an almost meta fashion. A concept imagined from an unlikely source, memes have emerged as one of the primary methods of communication on the internet.
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